Taming the ego and checking yourself

As humans we’re prone to absorbing fallacies.

We mistake delusion for reality. We expect acknowledgement for actions, and feel elated when an accomplishment is validated by peers.

In short, we’re vain creatures seeking egoic indulgences.

It’s not our fault, we’re genetically programmed to seek pleasure (dopamine). Living in an “always on” society, where everything you do can be thumbed up, liked, or starred, we no longer need to seek, it comes to us.

One of the biggest hurdles I’ve personally been facing is taming ego. Removing the euphoria derived from superficial acknowledgements. Looking at things rationally and knowing when my ego is getting the best of a situation.

My method for gauging this is by stopping to ask myself these questions before I start down a shallow path with a low benefit end result:

  1. Why are you doing this (action)? Is it for acknowledgement or something deeper?
  2. Is this action derived from ego?
  3. Is the level of effort significant enough to relish once accomplished?

Once Task accomplished, next questions:

  1. Why are you feeling pleased right now?
  2. Is this superficial or should you truly be pleased?
  3. Once again, is it ego?

Though these questions are broad and open ended, it aids in identifying what’s happening intrinsically and provides the opportunity to rationally examine my emotions and arrive at an appropriate/warranted response.

For better context, here’s a personal example where I identified my actions as a response to ego.

Last year I started a reading challenge on GoodReads to complete 40 books in a year. Though it started as a personal goal for self betterment, ego slowly took over and it became a personal race to complete the 40 books. Once 40 was completed, I felt pleased with myself, relished in the dopamine rush, then proceeded to feed my ego by reading more books.

I determined the source was ego because my focus slowly moved from retention + comprehension to the number I could brag about at years end.

Though it will always be hard to tame ego, I find it useful to always identify with the root cause of every action + response, this way you have full context and control over your behavioral states + reaction.

Your One True Asset

It took a long conversation with a friend at lunch, mulling over excuses and peeling back the layers I’d used to mask the truth to realize this one thing.

The general population aren’t aware of their one true asset. Could be due to society convoluting the hierarchy of importance. Placing superficial, materialistic wants above this one thing. Then again according to Maslow’s hierarchy of needs, self actualization can’t be achieved until our most basic needs are met. Food, water, shelter, procreation. Once those demands are fulfilled we then have other barriers & needs to check off before we reach a point of self examination, reflection & improvement.

At a young age most of us were plopped in-front of screens for entertainment, which now ironically plays a major factor in our conditioning. We were also indoctrinated through our educational system. We were fed the idealisms of the American Dream. Work hard to one day find a job where after giving 15+ years of service you’ll finally break into the upper middle class, that’s where the life is. We’re trained to believe money is scarce and getting it is priority. With education comes money. With years of service comes more money. If you can gather enough money you can live the dream! Continue reading “Your One True Asset”

Increasing Sales through a Value Ladder

Most of the time businesses focus on one specific item of sale (physical or intangible). Most go customer to customer in hopes of getting a bite and sometimes they do, but that isn’t the best way to get the most value out of your “customer”.  If you’re only offering one product in hopes of generating long term, reoccurring revenue, while hoping to be profitable year to year, pushing one item might prove challenging (unless it’s a high price point item, with a nice margin). The reason it might be challenging is due to the lack of additional product offers, lock-in factors and community/trust building. Without any of does in place, you’re simply casting a wide net in hopes of catching something, ANYTHING! Continue reading “Increasing Sales through a Value Ladder”

How to be Great at Anything

I recently had conversations with friends on the path we choose in life. On how we measure success. On how to stand out, be unique, and go as far as Steve Jobs once coined “putting a dent in the universe.”

We all have skills, passions, and the same amount of time in a day, but not everyone follows what they desire/want. They conform and submit to the whims of life, questioning why things aren’t going the way they want, and lamenting on how life is an unfair wench. They have no concept of accountability or ownership, and let situations decide their next move.

They don’t act on life, they let life act on them.


A good portion of recent college grads are still on the search for their first opportunity. Some may have squandered time in college by not doing the hard things (interning, actually learning, and growing). They graduate, begin the job search, and are disappointed by the lack of opportunities that arise. With few to no options, they give up and plug into something less than, extrapolating their failures to the job market and incompetence of companies who lack the “insight” to see how much “value” they bring. They absolve themselves of any responsibility, and carry on oblivious to the fact that it’s not the situation, it’s them. Continue reading “How to be Great at Anything”

2015 Reading List

At the start of the year, I set a goal to complete 30 books (most revolving around business, design, strategy and marketing). A friend referred me to GoodReads for tracking purposes, but found myself becoming a bit inundated by the quantity of unordered books I hoarded in the “Want to read” queue that I began to lose track of the books that sparked my interest, and the ones I considered “must-read” for 2015 (though they were all great books in the queue, all 350 of them).

Needing a more organized method for approaching “want to read” books, I wrote a list of the 30-40 books I’d like to complete for this year (in no particular order), I’ll be going through these books, writing summaries and diving deeper into compelling topics in hopes of: Continue reading “2015 Reading List”